This project has been such a joy for me. The best kind of projects are the ones where clients become friends, and that’s exactly what happened! Minal Patel of Blu Aesthetics is so kind, so real, and so determined to give her clients the absolute best experience. Her new custom branding and ShowIt website are classy, energetic and sleek. I especially love the emerald green in her color palette. Together, the new branding and website create a seamless, welcoming brand experience that is nothing short of stunning.

Blu Aesthetics is an Arizona-based Med Spa that prioritizes your health and beauty. Minal is highly trained – she has TWO Bachelor’s degrees and a Masters! She wanted branding and a website that would exude the same dedication and professionalism that she has for her career and for her clients.

Minal also wanted her brand to highlight her Indian heritage. This is shown through her brand name – “Blu” comes from Indian Sanskrit meaning “powerful”. This describes Minal and her business perfectly. Knowledge is power, beauty is power, and kindness is power, and Minal seeks to share each of those qualities with her clients. Additionally, we created visuals to compliment her heritage, shown in the brand patterns.

Scroll down to see more of Blu Aesthetics’ new branding and a peek into her ShowIt website. Head to bluaesthetics.com for a full look! And be sure to give Minal some love on Instagram as well!

Check out Blu Aesthetics’ full website here!

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