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I'm Katie!

...your Type-A creative (a rare breed) with a passion for business strategy, problem solving, and beautiful things. My mission is to help you stand out from the crowd with a brand experience that has your dream client eager and excited to work with you. No more feeling embarrassed to send potential clients to your website - once we’re finished, you’ll be sharing that baby like it’s a peloton giveaway.

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Ellery Mae Candle Co. || Brand and Shopify Website Design

Client Work

file under:

clean, simple, bright, airy, neutral, classic

Alright, I know I always say the each project is my favorite, but really, this one has GOT to be one of my all-time FAVS! It’s been such a dream working with Ellery Mae Candle Co to design her new logo and Shopify website – she is seriously a dream client! I had a blast creating her brand experience and I can’t wait to finally reveal it!

With each client, I send out a branding questionnaire for them to fill out. Janelle so thoughtfully and intentionally answered each question and because of this, we were able to drawn on her unique story to create a beautiful logo with deep meaning. The hand-drawn fern in her logo has 3 leaves, representing her (the owner), her grandmother (Edna Mae) and her father. Both her grandmother and her father have played pivotal, influential roles in her life and business. I love that this heritage will be carried through each aspect of her business – on every single candle she makes. The fern also represents new growth and learning – a continuous reminder and personal pledge for her to never stop growing and learning.

Janelle’s website was designed on Shopify. As an e-commerce business, Shopify was a no brainer. Shopify has amazing e-commerce abilities and analytics that make selling a breeze. Although Shopify may not have the same creative freedom as ShowIt we’re still able to create a beautiful, strategic website.

Okay so it’s your favorite too now right?! Scroll down through to see more assets of Janelle’s branding suite and the Shopify website design. Let me know what you think!