...your Type-A creative (a rare breed) with a passion for business strategy, problem solving, and beautiful things. My mission is to help you stand out from the crowd with a brand experience that has your dream client eager and excited to work with you. No more feeling embarrassed to send potential clients to your website - once we’re finished, you’ll be sharing that baby like it’s a peloton giveaway.
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After months in the making, I’m THRILLED to be sharing the new branding and ShowIt website design for Nikki Bowden Interiors! 🎉 Nikki Bowden Interiors is an interior design firm serving the Tallahassee, Atlanta, and surrounding areas. After having poor experiences with past designers, Nikki came to me seeking to have a brand and website that she could FINALLY be proud of.
One of the first things we do for any project is define the USP, or unique selling point. Through our strategy call, Nikki and I were able to pinpoint her “special sauce”. Nikki’s special sauce is being able to take her client’s style and elevate it into something remarkable. While many designers stick to a signature style or look, Nikki’s idea of great design is helping her clients create a home that is uniquely theirs; complete with beautiful design and specific details that share the story of the client’s family.
After defining her special sauce, we identified her business goals. These included reaching a more affluent clients, landing larger projects, and expanding her revenue streams. Defining her USP along with her business goals played a HUGE part in how the brand was designed, colors chosen, and the website design. Brand strategy is incredibly valuable – I recommend it to all my clients!
Nikki’s project included all the bells and whistles – brand strategy, brand design, ShowIt website design, social media design, email marketing setup, and Google business setup. Nikki now has all the tools she needs to create a meaningful experience for each of her clients. This even includes tutorial videos so that she or a team member will have the ability to make updates and maintain her platforms as needed. 👌🏽
Cheers to Nikki Bowden for this new exciting chapter in her business – I can’t wait to watch her continue to shine!
Check out the before and after of Nikki’s website!
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