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strategy   |   branding   |   patterns   |   collateral   |   web design

Blu Aesthetics

strategy   |   branding   |   patterns   collateral   |   web design


Blu Aesthetics is a medical aesthetics spa helping individuals feel and look their very best. Minal, owner of Blu Aesthetics, started her company in 2019 to create a safe and comfortable space where she could specialize in anti-aging and medical aesthetic treatments, all while maintaining her clients' natural beauty.

Minal wanted to incorporate her Indian heritage into her business and branding, so we mixed modern, sleek logo with India-inspired visuals and patterns. (Fun fact: BLU is of Indian Sanskrit origin and means “powerful”!) Minal's mix of modern and heritage make her brand and her Showit website one of a kind.


"When I chose to rebrand and redo my website, I had no idea what direction I wanted to go in because hello..PINTEREST..too much for my brain to comprehend. Katie took all my ideas and thoughts and perfectly put together my vision. I 100% believe my brand and website are a reflection of who I am and what my values are. I'm obsessed!"

"Katie absolutely SLAYED it!"

minal patel

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