Okay, let’s just be real. This branding project was an absolute DREAM!! Rosie Luv is such an amazing company. They create and sell fun, relatable, stylin’ graphic tees that will make you laugh and feel awesome all at the same time. I’ve loved scrolling through their Instagram and see all the styles they offer – I promise you’ll find something you’ll love, especially if you’re a mama! When Tairi contacted me about designing their branding and logo design, I was so pumped!

Tairi, the owner of Rosie Luv, wanted something playful, approachable and feminine. We chose a color palette of soft pinks and blues, along with a small heart to represent the love and care put into every product. From these visuals, we were about to create the cutest icons. We also created a signature-like accent logo to convey the personal touch of the brand.

Once we finalized the logo design, I created custom patterns for Rosie Luv. Brand patterns really up-level a brand and take it from good to great. Patterns help viewers recognize and remember your brand. They can be used in a variety of places such as website design, email marketing design, social media posts and stories, brand stationery and stickers, business cards, and so much more! We sought to create patterns that would compliment the heart visual, but not look too much like Valentine’s Day, if you know what I mean 😉 We created a heart pattern along with patterns of stripes and diamonds. What do you think?

My favorite part of any project is to bring logo design and branding to real-life, like business cards or stationery. It breathes life into the design and makes it come to life. Take a look!

What are your favorite parts of this branding suite? I’d love to know! Comment your thoughts below! ❤️

To find more projects, take a look at my portfolio!